Could there be a new challenger to classic linear TV channels?
A new service in the US called FAsT TV takes a visible share of the linear TV market. It seeks to increase its popularity by providing a wide range of content and by being available to viewers for free, i.e. without a subscription fee. Services launched by major content producers organise non-fresh, currently underused content into thematic channels that viewers can watch for free in exchange for enduring advertisements. A recent research conducted by the Association of Hungarian Electronic Broadcasters (MEME) has explored the potential of the new concept in Hungary. Research results suggest that the service could be viable in Hungary and could stand the competition with linear television in the content delivery market.