27th February, 2019.
Television advertising revenue over 60 billion HUF
Television advertising revenue exceeded HUF 60 billion last year, according to analysis by the Hungarian Association of Electronic Broadcasters (MEME) and the consulting company EY. Spot advertising still determines the market, on which private sector players are taking an increasing share compared to state advertisers.
The 14th consecutive MEME and EY report shows that advertising revenue increased in 2018 compared to the previous year. The expansion rate reached HUF 510 million, which represents 1% growth. The value of the advertising market overall was HUF 60.7 billion, which includes spot (classic television commercials) and non-spot ads (such as product placement or program sponsorship).